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Intangible cultural heritage highlighted at 7th ICIF

Time:2011-05-15   Source:CNTV.CN

The opening ceremony of the 7th ICIF

The 7th China (Shenzhen) International Cultural Industries Fair (ICIF) opens on May 13, 2011. It will be held during 13th-16th, May 2011 in the Shenzhen Convention & Exhibition Centre, China.

The main venue would have nine exhibition halls, highlighting animation, intangible cultural heritage, industrial design industries, fine art and performances.

A display area has been set up to highlight national and provincial intangible cultural heritage at the main venue of this year’s China (Shenzhen) International Cultural Industries Fair (ICIF), which runs Friday to Monday.

Occupying 7,500 square meters, the exhibition will feature traditional Chinese handicraft, traditional Chinese medicine, pieces of fine art as well as measures taken to protect the heritage.

The displays include 67 examples of national cultural heritage, mainly traditional art, folk techniques, food and traditional Chinese medicine.

The fair would become a platform for the introduction of Chinese cultural heritage to the world and to help exploit international markets, Wu said.

More than 12,000 buyers from 89 countries and regions would attend the fair. A total of 1,896 delegations organized by government institutions and enterprises would exhibit goods at the fair, 99 more than last year, Wu said.

There would also be 479 activities during the fair, including a cultural development forum, training for first-class cultural professionals, a new media and animation festival, and an ICIF art festival.

As the only national internationalized and integrated fair for the cultural industries, ICIF focuses on exposition and trade, and is committed to build a trade platform for China cultural industrial products and platforms.