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Experts discuss development of cultural industry

Time:2014-05-16   Source:Shenzhen Daily

Experts attending China International Cultural Trading Conference at the 10th ICIF at Shenzhen Convention and Exhibition Center on Thursday said China’s cultural industry should elevate its global competitiveness by implanting cultural values into products and taking better advantage of export platforms.

The conference released a report on the development of Chinese cultural trade and major enterprises in 2013.

China’s cultural products accounted for a total import and export value of US$27.4 billion in 2013, of which exports made up the vast majority at 25.1 billion yuan (US$4.07 billion). This export value is equal to 2.6 times that of 2006.

Jing Yuanpu, president of Cultural and Creative Industries Studies Center of Renmin University of China, said the country’s cultural industry is showing a tendency towards market-oriented, high-end development, and is integrating with the financial industry.

The Central Government has issued a series of policies aimed at promoting the fusion of the cultural industry with the financial industry.

He said a number of new cultural businesses, represented by online games, advertisements, innovative design and animation shows, picked up rapid growth in 2012 and 2013. Online games, in particular, had the most rapid growth of all export items.

Exports of traditional cultural industries, such as TV dramas and copyright licensing businesses, also saw considerable increases. However, domestic films, a traditionally cultural product, have seen a big foreign trade deficit, with a humble overseas market despite great success domestically.

Jing said despite the huge export volume, a major defect with China’s cultural industry is that manufacturing accounts for a heavy proportion of exported goods.

“Our cultural industry lacks Internet-based thinking and cross-boundary integration,” Jing said. “There are very few export platforms for domestic cultural enterprises.”

Li Fengliang, vice president of Shenzhen University, pointed out that there are heavy trade deficits with core cultural products. He said a key problem that exists for China’s exporting of cultural products is a strong reliance on manufacturing products paired with weak cultural content.

Li believes the phenomenon can be attributed to domestic cultural enterprises’ low competitiveness on the global stage. However, he thinks opportunities still abound because trade of real economy will continue to prompt export of cultural products and services. Another key aspect, he said, is China’s rising international influence, which is sparking greater interest in Chinese culture.

Editor: Zhao Liting