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Introduction to Art Shenzhen 2014

Time:2014-10-30   Source:en.cnci.gov.cn

Art Shenzhen 2014

Expo Name
Art Shenzhen 2014

Time & Venue
December 12-15, 2014
Hall 6 (Art Hall) and Hall 7 (Art Derivatives Hall), Shenzhen Convention & Exhibition Center

Host
The Organizing Committee Office of China (Shenzhen) International Cultural Industries Fair

Organizers
Shenzhen Press Group
Shenzhen International Cultural Industry Fair Co., Ltd.

Art Consultant
Mr. Zhao Li, Professor of China Central Academy of Fine Arts

Background
Art Shenzhen 2014 is supported by the national-level platform of China (Shenzhen) International Cultural Industries Fair (hereinafter referred to as the “ICIF”). With successful exhibition experience of 10 years, the Art Hall of ICIF, as the predecessor of Art Shenzhen, has received wide attention and favor from the artists’ groups, the collectors’ groups, artwork consumers and fans since its inception in 2006, forming sound brand effects and stable buyer resource, with the total trading volume increasing year by year.

Due to the great success of the 1st Art Shenzhen in 2013, Art Shenzhen 2014 will be upgraded in exhibition scale, exhibition area and exhibition services. It will cover an exhibition area of 15,000 ㎡. The exhibition content of the ICIF Art Hall will still be on display in Hall 6, and is divided into 2 Exhibition Zones: Contemporary Art Zone and Classic Art Zone. Around a hundred art organizations will be invited. The exhibits will cover Chinese paintings and calligraphy, oil paintings, engravings, sculptures, installations, contemporary brush drawings, etc. In addition, theme seminars, art forums, lectures on appreciation and collections, VIP Preview Day and auction previews, etc., will be held through the exhibition. Hall 7, the Authorized Art Derivatives Hall, will cover original copied artworks, artist-authorized art derivatives, museum-authorized art derivatives, original design and brand customization, etc. This hall will give full play to the regional resource advantage of this City of Design and the gathering advantages of manufacturing industry, and build up the emerging cultural industry chain of “art+ design+ product”.

We will, upon summing up past successful experience, further standardize management, enhance the awareness of professional services, promote market-oriented operation, and work hard to make the Art Shenzhen an international, market-oriented and professional artistic event and to construct a communication platform between Shenzhen and foreign countries and between the art and the mass.

Art Gallery Exhibition
Art Shenzhen 2014 welcomes and encourages diversified art forms and various excellent galleries from Asia with experiences and strength for international exhibitions like Art Basel Hong Kong.

Authorized Art Derivatives Exhibition
The exhibition aims at promoting the development of related industries of authorized arts derivatives, standardizing market operation mechanism, improving the industry chain structure and opening up promotion and sales channels of art derivatives through this platform of display, promotion, dissemination and trading. The Authorized Derivatives Hall will exhibit various art derivatives designed by artists, derivatives applying the artistic elements of the artist to a variety of daily necessities, original design from artists and designers, etc.

Abundant artworks will be present in this 15,000 ㎡of exhibition area of Shenzhen Convention and Exhibition Center, which will surely be an amazing and harvesting journey for art fans and collectors.

Themed Art Programs
1. Micro Experience---ICIF Youth Art Promotion Platform
Micro Experience---ICIF Youth Art Promotion Platform is nationwide oriented. It is looking for the most trend-sensitive, artistic, constructive, innovative, ground-breaking and aggressive art elites to exhibit, exchange and trade on this platform. The project will invite creative and representative young artists from different regions of China to exhibit on this platform by visits, references and selections, etc. The young artists try to express their life experiences in a quiet and introspective way and present a vivid and real world in individual and daily narrative style, reminding the existence of human being as a part of the nature. It emphasizes the sensibility of arts for the times, life and the sophisticated ways of expression.

2. Special Exhibition on Authorized Art Derivatives
The exhibition aims at promoting the development of related industries of authorized arts derivatives, standardizing market operation mechanism, improving the industry chain structure and opening up promotion and sales channels of art derivatives through this platform of display, promotion, dissemination and trading.

Publicity Advantages
1. Mass Media
With strong support of the subordinates of the organizer ICIF Company’s powerful shareholders in media (Shenzhen Press Group, Shenzhen Media Group and Shenzhen Publishing & Distribution Group) such as Shenzhen Special Zone Daily, Shenzhen Economic Daily, Shenzhen Evening News, Daily Sunshine, Hong Kong Commercial Daily, Metro Media, SZNews.com.cn, Shenzhen TV and Shenzhen Broadcasting, the mass media publicity covers various regions and fields in the Pearl-River Region, ranging from paper media, TV media, internet media to outdoor and metro advertisement.

2. Co-organizing Media
Besides the efficient integration of mass media, outdoor media, internet media and new media, Art Shenzhen 2014 has also established strategic cooperation relationship with Artron.net. For this artistic event, Artron.net, as the first artistic portal web in China, will unite with more than 3000 galleries in launching Shopping Guide Platform of Artron Gallery. The 1 million professional members of Artron. net will be invited to Art Shenzhen, which will greatly expand the influence of this event. A series of follow-up reports for the exhibition and the exhibitors will be presented in news and high-quality advertisements. It will promote Art Shenzhen in a comprehensive way in three stages including pre-exhibition media campaign, on-exhibition-site news reports and follow-up reports and media tracking, so as to expand the influence of the event, initiate hot topics and attract attentions from the industry, thus striving to achieve wide, timely and in-depth brand and academic communications.

3. Professional Media
Artron.net, 99 Art Media, L'OFFICIAL Art, cnshuhua.cn, paiorg,com, Investment & Finance, Art & Fortune, Art Market, Collections Trend, 318art.net

Buyer Resources
The huge database of buyers accumulated by the organizer from the past 10 successful sessions of ICIF, various chambers, associations in cooperation with ICIF, VIP customers of commercial banks, and clients of media and advertisement subordinate to Shenzhen Press Group and Shenzhen Media Group will become potential collectors of Art Shenzhen.

History Review
The Organizer, Shenzhen International Cultural Industry Fair Co., Ltd., has successfully held 9 sessions of ICIF Art Hall (since 2006), which have gradually drawn high attention and affirmation from the society and the artists’ groups. The number of visitors of the Art Hall increased from less than 20,000 at the beginning to more than 100,000 in the 10th ICIF, and the trading volume increased rapidly and accumulatively, amounting to 500 million RMB since the establishment of the Art Hall. The trading volume for the 10th ICIF Art Hall alone amounted to almost 100 million RMB. According to current statistics, the 1st Art Shenzhen attracted more than 40,000 visits, and 80% of the exhibitors received orders.

Special VIP Activities
More than a thousand collectors, art museum directors, art critics, famous artists, exhibition curators, celebrities and top international enterprises will be invited to Art Shenzhen 2014 to jointly participate in the VIP Preview Day and Summit to promote the communications among domestic and foreign art fans and professional artists. Besides the opening reception, supporting services and activities such as lectures on appreciation and collection and artistic forums will also be held during Art Shenzhen, to facilitate in-depth communications between VIPs and people from the art groups.
We will reserve the seats and expect to create a high-level art event together with you!

Exhibition Layout
1. Art Hall: Art Shenzhen welcomes and encourages diversified artistic forms in the hope of presenting classic artistic appearance with the inclusive spirit. The artworks to be exhibited include modern collections from famous domestic and overseas galleries and art organizations as well as theme exhibitions from famous exhibition planners.
2. Authorized Art Derivatives Hall: The exhibition aims at promoting the development of authorized arts derivatives. Authorized Art Derivatives Hall exhibits various artworks including original artworks, copied artworks, art derivatives designed by artists, museum art derivatives, original designs, brand customization, etc.
3. Art Media and Organizations Area: providing exhibition and exchange platform for professional art media and art institutions, as well as assistance to promote artists and artworks for participating galleries and artistic institutions.
4. Auction Preview Area: providing preview and auction space for various auction companies nationwide, offering another possibility and way for artistic collection.
5. VIP Exchange and Negotiation Area: set for the convenience of exchange and negotiation with customers, and a sound atmosphere for overall trading in Art Shenzhen.

Exhibiting Procedures
1. Submit the Booth Application Form for Art Shenzhen 2014 (in duplicate) and other required materials.
2. Verification by the Organizing Committee.
3. Make lump-sum payment upon verification.
4. Submit relevant materials to be printed in the Exhibitors’ Catalogue.
5. Check in and set up booths at designated time and spot.

■ Charging Standard
●Standard booth: RMB 1,500/㎡ (Note: minimum area for rent is 18㎡.)
Providing: white wooden panels (height: 3m, width: 1m, thickness: 5cm, supporting weight: 70kg), one 10A/220V power supply, several spotlights, one wastebasket, one piece of carpet, one desk and two chairs, 2 colored-page content of the Exhibition Catalogue, and 2 copies of Exhibition Catalogue.
● Raw Space: 1200 RMB/㎡

Designated Account
Account name: Shenzhen International Cultural Industry Fair Co., Ltd.
Bank of deposit: Shenzhen Bay Sub-branch of Shenzhen Branch, Industrial and Commercial Bank of China
RMB account: 4000027719200379433

Supporting Activities
1. Lecture on paintings and calligraphy appreciation and collection: Nationally famous artists, scholars or reviewers will be invited to Art Shenzhen to give lectures on paintings and calligraphy appreciation and collection for the audience, as well as to popularize the audience the basic knowledge and guidance on traditional and contemporary art appreciation and collection.
2. Academic forum: It aims at building a high-level and in-depth exchange platform for China authorized art derivative industry leaders. Domestic and foreign pioneers including renowned derivative promotion agencies, well-known artists, representatives in art collection and derivative design and production, art market research, cultural and creative industry management, etc. will be invited. The forum will comprehensively interpret the current status quo, problems, challenges and the future of the authorized art derivatives industry and explore the development path of China art derivatives.
3. VIP Preview Day: The first day of Art Shenzhen, Dec 12th, is the VIP Preview Day, on which, the organizers of Art Shenzhen will organize VIP clients to participate in relevant artistic activities, and collection consultants will recommend excellent artistic artworks and provide guidance on artistic collection for VIPs.

Schedule
Move-in time: 10:00 -18:00, December 11, 2014
VIP Preview Day: 9:00-16:00, December 12, 2014 (Friday)
Expo time: 9:00-18:00, December 12-15, 2014 (from Friday to Monday)
Move-out time: 16:00-22:00, December 15, 2014

Contact us
Shenzhen International Cultural Industry Fair Co., Ltd.
Address: 4/F, Economic Daily Building, Economic Daily Road, Futian District, Shenzhen, China
Postal code: 518034
Fax: 0755-83461910
E-mail: committee@artshenzhen.com

Contacts:
Miss Luo: 0755-83521393 (Beijing, Tianjin, Hunan, Hubei)
Mr. Ma: 0755-83521130 (Northeast Shaanxi, Sichuan, Chongqing)
Mr. Ouyang: 0755-83514706 (Hebei, Henan, Jiangxi, Jiangsu)
Miss Lu: 0755-83577014 (Shanghai, Zhejiang, Anhui, Yunnan, and Overseas)
Ms. Liu: 0755-83461910 (Guangdong, Guangxi, Shandong, Fujian, Hong Kong, Macao and Taiwan)